Corporate events bring together potential clients & customers, colleagues, and industry professionals, but getting people to interact isn't always easy. Trying to find a solution that helps people to communicate and interact naturally is essential for a good event. But when planning an event, many people still ask the big question - how to add interactive entertainment to an event?
We have the answer. Classic arcade games.
Why Arcade Machines Are the Ultimate Icebreaker at Corporate Events
Arcade game machines offer a simple yet effective way to break the ice, spark conversations, and add a fun, relaxed element to formal gatherings. Whether at a networking event, product launch, or team-building day, interactive entertainment can encourage engagement and create lasting memories.
How Arcade Games Boost Networking
Networking can sometimes feel forced, with attendees struggling to move beyond polite introductions. Arcade machines create a natural talking point, making it easier for people to interact in a relaxed setting.
Games encourage friendly competition! A quick game of Street Fighter or a go on the punching machine can turn strangers into teammates or friendly rivals, instantly creating a connection and opening the door for conversation.
Fun removes awkwardness. Engaging in a game gives people something to do, making introductions feel more organic rather than structured. Having fun and playing classic arcade games will also keep energy levels up, avoiding any unwanted quiet moments or lulls at long events. Arcade games provide a consistent source of activity to keep the atmosphere lively.
Adding arcade machines to an event encourages attendees to step away from their phones, engage with others, and enjoy the experience in a way that feels natural.
Businesses and Brands Using Arcade Hire
More companies are turning to interactive event entertainment, such as hiring arcade machines, as a way to enhance corporate events. From well-known brands to innovative startups, interactive entertainment is making an impact at:
1. Product Launches & Brand Activations
Brands launching a new product need to create a buzz, and arcade games help draw attention. Custom-branded arcade machines allow companies to integrate their logo and messaging in a fun, interactive way. This has been a popular choice for tech companies, automotive brands, and fashion labels looking to stand out at industry events like tradeshows.
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For example, a recent activation by Barclaycard in London was made even more exciting when they paired a custom-branded dance arcade machine. This proved a successful way to get guests to relax a little, and engage with the brand all while enjoying a bit of friendly competition!
Looking for a fun convention stand idea? Look no further.
2. Corporate Team-Building Events
Traditional team-building activities can sometimes feel repetitive and forced, but arcade games introduce a new dynamic. Companies organising off-site events, training days, or end-of-year celebrations have used arcade machines to:
- Improve team bonding through multiplayer games
- Encourage collaboration in a fun setting
- Offer an informal break between structured sessions
3. Conferences & Networking Events
Conferences often involve long hours of presentations, and arcade machines provide a welcomed break and change of pace. Several industry events have used classic retro arcade machines and interactive entertainment zones to encourage networking and keep attendees engaged between sessions.
4. Staff Parties & Awards Nights
End-of-year parties, awards nights, and corporate celebrations benefit from interactive entertainment that appeals to a broad audience. Arcade games provide an alternative to dancing or sitting at tables, giving guests an additional way to enjoy the event.
Choosing the Right Arcade Machines for Your Event
The best arcade machines for a corporate event will depend on the audience, venue, and event goals. Some of the most popular options include:
- Punching Boxing Machines – Great for quick, competitive fun
- Racing Games – Ideal for product launches and team competitions
- Classic Arcade Machines (Pac-Man, Street Fighter, Donkey Kong) – Nostalgic appeal that attracts all ages
- Dance Machines – Perfect for staff parties and casual networking
If you're considering arcade hire for an upcoming corporate event, look for a provider that offers nationwide delivery, setup, and branding options to get the most from your investment.
Book Arcade Machines for Your Next Event
Arcade machines add a unique and interactive element to corporate events, making networking and engagement more enjoyable. Whether you're hosting a conference, product launch, team-building event, or company celebration, arcade hire could be the perfect addition.
Browse our brochure or get in touch today to find out more about hiring arcade machines near you for your next event.